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GI-View is led by a multidisciplinary team of professionals and advisors. Together they offer vast experience in all aspects of turning exciting medical and technological discoveries into viable, successful products that are improving the lives of patients and changing healthcare for the better.


Tal Simchony PhD.
Chief Executive Officer, Board Member

Mr. Simchony joined GI-View Ltd. as Chief Executive Officer in 2009, bringing with him fifteen years of extensive business experience in executive management, including Chief Executive Officer of Veraz Networks, President of the DSP Group, and Chief Operating Officer of ECI Telecom and Metalink Transmission Devices. Mr. Simchony holds a PhD in Electrical Engineering from the University of Southern California and BSc and MSc degrees in Mathematics and Computer Science (magna cum laude) from Tel Aviv University where he was the recipient of a Fulbright Scholarship.


Oded Nissan 
Chief Operating Officer

Mr. Oded Nissan is an executive leader with over 20 years of experience in the medical device industry. Internationally experienced in product commercialization, ranging from concept formulation to market introduction. Specializes in leading growing organizations, building high performing teams and focusing on specific market needs. A seasoned leader with extensive start-up and global corporate background, including General Manager of Alcon Jerusalem, Alcon Menlo-Park Site Head, and Head of Global Mfg. Strategy of Alcon.

Oded holds a B.Sc and M.Sc in Mechanical Engineering and he is the author and co-author of 10 patents in various medical fields.

Prof. Zamir Halpern
Medical Director

Prof. Halpern is Professor of Medicine and Gastroenterology at Tel Aviv University. He is the Head of Endoscopy Raphael Hospital and the Head of GI research in Tel-Aviv Sourasky Medical Center. Prof. Halpern is a graduate of the Hadassah Medical School, Hebrew University of Jerusalem.


Ze'ev Lichtenstein 

Vice President, Product Management 

Mr. Lichtenstein joined GI-View Ltd. in 2010 and has extensive experience in R&D and Product Management in the high-tech, telecom and medical device industries. Prior to joining GI-View, Mr. Lichtenstein served in senior positions at ECI Telecom and Big-Band Networks and was a founding member of Spine21. Mr. Lichtenstein holds a BSc EE (magna cum laude) from Tel Aviv University and an MSc EE from the University of Southern California.


Avi Sinay
Vice President R&D and Operation

Mr. Sinay joined GI-View Ltd. In 2011 and brings over 24 years of experience in the development of complex systems spanning several disciplines, including mechanics, electronics, materials, optics and computers, and managing large R&D teams in the technical unit of the IDF Intelligence Corps. Mr. Sinay received several awards during his service for excellence in innovation. Mr. Sinay holds a BSc in Mechanical Engineering from the Technion-Israel institute of Technology and an MBA from Ben Gurion University.


Alexander Rohlanko
Vice President Finance

Mr. Rohlanko joined GI-View Ltd. in 2010 and is in charge of all financial management, reporting, legal issues and IT. Mr. Rohlanko previously served as CFO of Beam Works Ltd., a subsidiary of C.I. Systems Ltd. whose shares are traded on the Tel Aviv Stock Exchange. Mr. Rohlanko holds a BA in Industrial Management and an MBA from the University of Gomel, Russia, and is a certified Accounting and Tax consultant.


Sharon Goldfarb
Consultant Regulatory & Clinical

Ms. Goldfarb brings over a decade of experience both in regulatory affairs and clinical trial management, specifically in the GI arena, to GI-View. She worked for regulatory consulting companies as well as various medical device companies as a clinical/regulatory specialist. These include Sightline Technologies, which became Stryker GI and GI-View. Sharon holds a BSc in Life Sciences from Tel Aviv University.






GI-View is fortunate to include among its Board members renowned and experienced leaders in the world of medical devices, business and healthcare management.


Hadar Ron MD, LLB

Dr. Ron is the Managing Partner of Israel HealthCare Ventures. A physician and attorney, she has extensive medical, legal and managerial experience in insurance companies, law firms, and medical and educational institutions. Her legal and management expertise includes venture capital consulting, medical malpractice, general and medical insurance and law.

Zvi Limon

Since 1990 Mr. Limon has been an active investor in public and private technology companies, focused on the Communications, Internet and Semiconductor sectors. He co-founded and served as General Partner of Magma Venture Capital, Magnum Technology Fund and Rimon funds. Previous to this, he served as a management consultant with Bain & Co. in London and at Shaldor Ltd. in Israel, and held financial and investment positions in Silicon Valley and at Rothschild Inc. in New York. He currently serves on the Board of Directors of several private companies and publicly traded US companies.  

Moshe Mizrahy

Chief Executive Officer and Chairman of the Board of Directors of InMode.

Moshe Mizrahy co-founded InMode in 2008 and has been InMode Chief Executive Officer and Chairman of the board of directors since inception. Prior to that, Mr. Mizrahy was co-founder and chief executive officer of Syneron Medical Ltd., a medical aesthetic device company based in Israel. Mr. Mizrahy was also the former chief executive officer of Home Skinovations Ltd., an international medical aesthetic consumer devices company active in the home use market, and is currently the chairman of its board since 2007.

Mr. Mizrahy has a B.Sc. in Engineering from Tel Aviv University and an MBA from Pace University, New York.

Donald Tang

Mr. Tang is a Managing Partner in the SCI Advanced Technology Fund. He has years of experience in financial advisory and fund management on Wall Street and Shanghai. Mr. Tang co-funded Apex Capital (an advisory firm in Shanghai). He has successfully advised multiple companies in VC/PE financing and M&A deals and raised more than $500 million. Mr. Tang previously worked in Core-Pacific-Yamichi, a Hong Kong based investment bank, Think Strategy Capital, a NY-based hedge fund, Stripe Group, a NY-based PE fund, and Worldco Trading. Mr. Tang has a MA in Finance from Columbia University.

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