GI-View is led by a multidisciplinary team of professionals and advisors. Together they offer vast experience in all aspects of turning exciting medical and technological discoveries into viable, successful products that are improving the lives of patients and changing healthcare for the better.

Tal Simchony PhD, Chief Executive Officer, Board Member

Mr. Simchony joined GI-View Ltd. as Chief Executive Officer in 2009, bringing with him fifteen years of extensive business experience in executive management, including Chief Executive Officer of Veraz Networks, President of the DSP Group, and Chief Operating Officer of ECI Telecom and Metalink Transmission Devices. Mr. Simchony holds a PhD in Electrical Engineering from the University of Southern California and BSc and MSc degrees in Mathematics and Computer Science (magna cum laude) from Tel Aviv University where he was the recipient of a Fulbright Scholarship.

Prof. Zamir Halpern, Medical Director

Prof. Halpern is Professor of Medicine and Gastroenterology at Tel Aviv University and Director of the Digestive Tract Center at the Tel-Aviv Sourasky Medical Center. Prof. Halpern is a graduate of the Hadassah Medical School, Hebrew University of Jerusalem.

Sharon Goldfarb, Vice President Regulatory & Clinical

Ms. Goldfarb brings over a decade of experience both in regulatory affairs and clinical trial management, specifically in the GI arena, to GI-View. Prior to joining the company she worked for regulatory consulting companies as well as various medical device companies as a clinical/regulatory specialist. These include Sightline Technologies, which became Stryker GI. Sharon holds a BSc in Life Sciences from Tel Aviv University.

Ze’ev Lichtenstein, Vice President, Product Management

Mr. Lichtenstein has extensive experience in R&D and Product Management in the high-tech, telecom and medical device industries. Prior to joining GI-View, Mr. Lichtenstein served in senior positions at ECI Telecom and Big-Band Networks and was a founding member of Spine21. Mr. Lichtenstein holds a BSc EE (magna cum laude) from Tel Aviv University and an MSc EE from the University of Southern California.

Avi Sinay, Vice President R&D

Mr. Sinay brings over 24 years of experience in the development of complex systems spanning several disciplines, including mechanics, electronics, materials, optics and computers, and managing large R&D teams in the technical unit of the IDF Intelligence Corps. Mr. Sinay received several awards during his service for excellence in innovation. Mr. Sinay holds a BSc in Mechanical Engineering from the Technion-Israel institute of Technology and an MBA from the Ben Gurion University.

Alexander Rohlanko, Vice President Finance

Mr. Rohlanko joined GI-View in 2010 and is in charge of all financial management, reporting, legal issues and IT. Mr. Rohlenko previously served as CFO of Beam Works Ltd., a subsidiary of C.I. Systems Ltd. whose shares are traded on the Tel Aviv Stock Exchange. Mr. Rohlenko holds a BA in Industrial Management and an MBA from the University of Gomel, Russia, and is a certified Accounting and Tax consultant.

Latest News

GI View Ltd. Receives FDA 510(k) Clearance for the New Aer-O-Scope® Disposable Colonoscope System with Working Channels for Therapeutic Intervention During Colorectal Cancer Screening

Check out our clinical trial results published in GIE

Our in-vivo visualization study results have been published in Endoscopy International Open

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  • Aer-O-Scop Colonoscope

    A disposable soft tube colonoscope with pneumatic self-propulsion mechanism, 360° visualization and intuitive joystick control.

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  • Aer-O-Scope Advantages

    Designed to ensure visualization behind folds, to exert 10 times less pressure on the colon wall, and to eliminate the risk of disease transmission.

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“Our main finding in the swine study is that the Aer-O-Scope colonoscopy system could detect lesions at a rate higher than conventional colonoscopy, missing few lesions.”

Nathan Gluck, M.D., Ph.D. Tel Aviv Sourasky Medical Center, Investigator in the Tel Aviv randomized in vivo visualization study in swine